Fitness trends are popping up everywhere, seemingly constantly. I’m not going to lie, I do have a guilty pleasure of scrolling through my suggested feed doing nothing and pretending that I’m exercising vicariously through the people on the screen.
But before you judge me, you should know that I actually have first-hand experience participating in a fitness trend! Impressed? You should be.
No, what I fell into was CrossFit! Yeah, that thing where they lift tires and do insane workouts. Let me give you some background.
What are trends and why do they happen?
In this context, a trend is a theme that is featured across a variety of digital and social platforms in a short period of time. Often trends create and promote change or developments. They often impact the way that we interact with each other through humans innovation and emulation. The people that we choose to emulate are often referred to as trendsetters, who only make up 2.5% of the population.
The general public adopts trends at different rates, ranging from the early adopters to the laggards.
CrossFit is a trend that continues to grow, it became popular with the early adopters who liked it at the beginning of its rise. It then becomes known by the late majority and rose the popularity that it has today. The rise to be known by the late majority happened when The CrossFit Games got picked up by traditional television like CBS and modern media channels like online streaming, from there it continued to grow.
What is CrossFit?
CrossFit was started in 2000 by Greg Glassman and by 2016 CrossFit was really starting to hit its strides and popping up everywhere. It slid perfectly into the ‘right product, right place, right time, right price’, marketing model. This model suggests that traditional sales and marketing methods have changed due to digitization and as a result product, place, price and time are crucial when a product is launched.
CrossFit rode the train of success only heightened by the effectiveness of the model. The results were clear and they were being recorded online.
Let’s delve into this for a moment, by definition CrossFit is, constantly varied functional movements performed at high intensity. All CrossFit workouts are based on functional movements, and these movements reflect the best aspects of gymnastics, weightlifting, running, rowing and more.
Now, I know that sounds intense, and it was for 17-year-old me at the time but it was also a great learning experience.
What I expected it to be like
I know what you’re thinking, a bunch of really jacked up muscled men shouting, lifting heavy weights and walking around in Reebok apparel.
I expected to be doing all of the cool things I’d seen online. I wanted to be climbing ropes, wearing bike pants with long socks, squatting 100kg, going paleo and drinking green protein juices that tasted amazing.
Most importantly, I expected to look really cool and that I’d get super fit, super quick but I hate to tell you it was one of those expectations vs. reality things.
As the popularity of being online continues to grow, we can be easily persuaded to make choices based on what we’ve seen – because everyone else is right, aren’t they? The pack mentality, if everyone has it – it’s best. This is only heightened by online resources. If everyone hates on CrossFit then I should too, rather than taking the time to actually try it out. We are bombarded with 5000 adverts a day, with over 88% of us trusting online opinions over our friends. When making choices or judgments maybe we should take a minute to look at what we are actually judging.
Now I know this may sound cliche and you probably think I was bribed by a CrossFit cult but it was an amazing experience. A disclaimer; I was lucky enough to be trained at one of the best gyms in QLD. I’d say in the top 5.
Let me tell you how my expectations actually panned out:
- Rope climbs are really hard and the foot grip isn’t easy but I did manage to get halfway (But not overnight)
- The bike pants/long socks thing actually happens because you get rope burn if you don’t wear socks and super hot from working out.
- I never managed to squat 100kg but there were heaps of girls that could in the gym
- I didn’t go paleo and was never pressured too
- Green juice only tastes good if there is mango in it.
Overall I think that CrossFit was a trend that for many became a lifestyle. Being involved in a trend for me was exciting, I felt tough when people said, “You do CrossFit, how hardcore!” I endured my fair share of conversations about how a butterfly pull-up isn’t a pull-up, but I also got involved in an amazing community. It’s nice to feel like you’re in the cool club when you’re participating in the latest trend.I. Personally, I stopped CrossFit because I moved locations, but I would recommend giving it a go if you haven’t yet.
So of The best lessons, I learned:
- Trends aren’t always that bad
- Give it a go
- Reebok stuff is actually good (This is not a sponsored post)