Have you purchased an Apple iPhone within the last year?

I could bet my life that there is at least one single crack or it has become increasingly sluggish. I’m right aren’t i?

It is baffling that the once-life-changing device, after a few iOS updates or an accidental plunge to the ground ends up brutally damaging a bank account and eventually becoming a useless item.









Goodbye life savings.


Well let me tell you!

A part of Apple Inc. business strategy, the company releases a new iPhone every year, which in recent times have become one of the most sought-after brands on the shelves; a forceful motion driving millions of dollars in revenue.

Increasingly, people – admittedly like myself – have raced to purchase the latest and greatest device or download the improved iOS iPhone update each year. While this is all hunky-dory, Apple developer updated apps, functionality and coding from all older devices. In a business sense, these tactics are a standard procedure, but the changes have become so drastic that your one-year old iPhone now seems obsolete.

Last September in 2017, Apple launched their latest product, iPhone 8. As the cycle of demand continued and consumer purchases were in full-force, the company had announced that the new iPhone 10, or iPhone X, was also being released just two months later. In the minds of consumers, their brand new iPhone 8 was essentially worthless – almost out-dated.








“Plan to ruin lives? Check.” – Apple


The public has voted yes.

A study by Laura C. Trucco from Harvard University explores that there is a growing correlation between the volume of Google searches for “iPhone Slow” and the release date of each of these phones. The study also discusses that these increasing figures do not occur when  competing smartphone brands (i.e. Samsung) release their new devices. It appears that Apple consciously re-configures their apps and devices to eliminate the lifespan of older products.  This may promote the idea that these competing brands could generally be a better long-term investment for consumers.

It is clear that each of these new iOS updates feature new functions that previous devices are not compatible with or are generated to run more effectively on the new smartphones. Each of these designs could include better optimisation and quicker response times – naturally causing disruption with older devices.

The law of entropy explores that the older device gets, the worse it will function. Taking in that theory and the developments of more apps and features on smartphones year on year, it is clear that Apple design their products to eventually slow down. So in some degree, Apple have put in place these plans of obsolescence in every new release.









.. Has Laura Trucco just cracked this conspiracy theory?


*every iPhone ever*

Similar to the Apple iOS updates, the iPhone’s battery only seems to hold a lifespan of one-year.

Previously, It has been announced that iPhone’s have estimated to loose a total of 20 percent battery capacity after 400 full charge cycles. However, there had been speculations circling that this percentage is not the full story. Apple’s Marketing Vice-President, Greg Joswiak has stated that he “isn’t quite sure where the story went off the rails”.









I’m not mad – I’m just disappointed.

He got that right! As somewhere down the line, it appears that these reports have played a game of Chinese Whispers, as further reports confirmed that 300 to 400 charges was in fact the end of the iPhone’s lifespan.

It is clear that conspiracies and theories of battery life and planned obsolescence develop as a result of the lack of communication between Apple and the buyer. If the gates of communication open between the two parties, this will enable the consumer to make fair purchases and will ultimately increase the ease in the decision-making process.

Although, I don’t know about you but I am ready to go back to my trusty Nokia 3310.


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