In my last article, I was technically screaming out that Pornography has little or no responsibility for the sexual violence or risky sexual behaviours that it’s portrayed to perpetuate by the media. That this was just another moral panic that caused by the media effects.
And today we have, another victim of the media effects, piracy.
1) Questionable approaches to researches
So I was reading this: “A new lobbying group called the Australian Content Group claimed in their report that there were 4.7 million Australian internet users engaged in illegal downloading” (Hmm….out of 24.7 million people in Australia that’s not too bad). Continue reading: “….this was set to increase to 8 million by 2016. By that time, losses to piracy would jump to $5.2 billion a year and 40,000 jobs!”
Holy mother f—if that’s true then this just got super serious!
However, guess what? The model of this report was taken from an earlier European piracy study, which was completely debunked in the past. They just tried to introduce Australian figures with more made up figures (haha I’m not that foolish!).
And yet the debate keeps on going within the industry about piracy:
Apparently based on the Australian Federation Against Copyright Theft, 1.37 billion dollars and 6,000 jobs have already been lost due to piracy. Luckily, we have Mr. Marc Fennell above (from 11:31-17:52) to tell us that these numbers are just not relevant since there was no actual evidence to back them up. In fact, there is not a single Australian film in the top 10 or even top 100 most pirated films on Pirate Bay or any other pirate website (and that is just sad).
So why do people keep saying that piracy is destroying Australia’s film industry?
2) Then who/what to blame?
I remember in October 2016 when the new season of The Walking Dead was about to air and I was dying to find out who Negan was going to kill (and why did it have to be Glenn? Why?! Why??!! *cry*). So, I said to myself that I need to purchase Foxtel to watch the show when it airs and I got my boyfriend to do it for me (oh, the things we do for love…). HOWEVER, after a few hours he stormed out of the room and told me that he would try to download the episode as soon as possible, but NO MORE FOXTEL! It was pretty intense so I didn’t dare to ask why.
Later on, I read an article online and started to understand why. A guy named Serrels tried his best attempt to find ways to pay for Foxtel Play so that he could be able to watch Game of Thrones legally, but the process of doing so was “a complete disaster”. Turns out that Foxtel’s customer service was very poor, the resolution that it provides was very low, and the price for service was too high compared to other movie streaming providers like Netflix. Therefore, our poor friend Serrels was indirectly forced to illegally download his favourite shows and refused to feel bad about his actions.
As you can see, here’s where the supply and demand matter should be taken in consideration. Maybe, people are just trying to find the most conveniet and time-saving way to get what they want? Maybe it was the industry’s poor customer services that lead to piracy?
3) Look at the bright side: piracy ain’t all bad!
If you ask my opinion, we are just bemoaning the death of the recorded music industry, not the entire music industry itself. In fact, piracy contributed a lot in the explosion of live music, as research also shows that people who download music illegally also spend more money on purchasing concert tickets.
On the other hand, as an amateur marketer, I consider piracy to be a very effective marketing tool. And I have David Petrarca to back me up on this. The director of the famous TV series Game of Thrones sees piracy as a chance for his show to increase “cultural buzz”. Surprisingly, he doesn’t care about the process of how people choose to purchase his show. The important thing is the number of people watching it. Now that I call wisdom of a wise man!